Hopta — Pet Food Subscription & Pet Brand HTML Template

Hopta is a free, production-ready HTML template for a fresh-food pet subscription brand — the kind of warm, confident, photo-led landing page you would expect from a modern direct-to-consumer pet food brand. The design is a deliberate left turn from the editorial-minimal trend that dominates most pet templates and commits instead to a maximalist, warm-playful direction: a sunny yellow and warm coral palette on a cream surface, big rounded display type set in Caprasimo, organic curved shapes, a kinetic strip of brand promises, and real royalty-free photography wired through the hero, product grid, and ingredient story.

Three pages ship in the download — a long-form landing page, a shoppable product grid, and a contact page with a real form, support hours, and stockist directory. Every page is hand-written semantic HTML with vanilla CSS and a single tiny JS file. There are no frameworks, no build steps, no JS dependencies.

What ships in the download

• Home (index.html) — cinematic split hero with a real puppy photo, animated brand-promise marquee, five-card ethos bento, three-product plan picker, four-step "how it works" section on dark, ingredient story with a six-photo collage, three-up testimonial wall, full FAQ accordion, and a punchy footer CTA
• Shop (shop.html) — full product grid with filter chips, six product cards covering meals, toppers, treats, and bowls, plus an ingredient-sourcing recap and a final CTA strip
• Contact (contact.html) — large form with topic dropdown, three contact information blocks (HQ, channels, hours), and an eight-card stockist directory section on the deep green slab

Real royalty-free photography

Eighteen images ship in assets/img/ — sourced from Pexels under the Pexels License, free for commercial use, modification, and redistribution. Photographers credited in assets/img/CREDITS.md. Replace these with your own brand photography before you launch.

Design system

Hopta runs entirely on CSS custom properties — palette, type scale, spacing rhythm, shadow depth, and motion easing all live as tokens at the top of assets/css/styles.css. The typography pairs Caprasimo (rounded characterful display serif), Plus Jakarta Sans (warm geometric sans), and JetBrains Mono (mono UI labels), all served from Google Fonts. The brand mark is a custom CSS-only paw with two ear blobs and three nose dots — no SVG required.

Who it's for

Use Hopta as the foundation for a pet food subscription, a fresh-cooked meal startup, a treat brand, a pet wellness DTC brand, a doggy daycare or grooming studio that wants a warmer aesthetic than the usual sterile blue-and-white pet template. The structure also fits cat brands, small animal brands, and even broader "fresh real food" subscription products in adjacent verticals (children's snacks, breakfast clubs, etc.) with minor copy edits.

Other free templates from the same studio

Hopta joins a growing free catalogue on html.design — every template ships with the same craft level, all of them free to download and use under the same friendly license. If a pet food site is not what you need today, look at Sonomir for a synthwave music label site, Recto for a type-only photography portfolio, Talasea for a boutique hotel, Volta for a high-energy fitness brand, Axioma for a left-rail creative agency, Aurix for a dark-luxury SaaS landing page, Solara for a Mediterranean restaurant, or Meridia for a navy-and-brass real estate site. Each one is built around a different visual recipe.